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** Donations to Religion Versus Movie B.O.

Charitable giving to churches and other religious organizations in the United States totaled $102.3 billion last year, but the movies only made $9.62 billion at the domestic theatrical box office in 2007.

In other words, donations to religion were nearly 11 times higher! And, the charity figure only includes donations in the U.S.; the box office figure also includes movie ticket sales in Canada, which has more than 30 million people.

Despite this huge difference, Hollywood averages about $106.6 million to produce, distribute and promote, or market, each movie it made, according to the Motion Picture Association of America. Yet, the budget for MOVIEGUIDE® and the Christian Film & Television Commission® (CFTVC) is much less than two percent of that amount for the whole year!

In the past 16 years, with the help of this ministry and its Annual Faith & Values Awards Gala and Report to Hollywood, the number of movies with positive Christian and moral content has nearly quadrupled.

Imagine, therefore, what MOVIEGUIDE® could do if people in the Church annually spent only one-tenth of what Hollywood spends on only one movie, or $10.66 million every year, to support the work of MOVIEGUIDE® and CFTVC to redeem the values of the mass media of entertainment!